After scoping out the features we would like to deliver for the first launch, I started working on the visual design and addressed the interaction detail. This MVP version is simple and only took around two weeks to build. We want to use this MVP to see how people would interact with it and gather more feedback to help us keep iterating on it. The core features for this release include browsing on the map, searching by keyword and filters, checking the nearest cafe, and switching cities.
A few months later after released MVP, we learned
Nearest button | 70% click/session
Based on 739 click events, the data indicates that over 70% of users utilize the “nearest” button, suggesting a strong preference for locating nearby cafes, particularly when on the move or seeking immediate options.
Return users | 2.6 times/day
On average, each user opens the app 2.6 times daily, and the number of daily active users has gradually increased. While these metrics are promising, there is considerable scope for improvement. Enhancing user engagement is our next significant objective.
Stay time | 4 minutes/average
The MVP offers only basic cafe information, with limited interactive features, leading users to exit the app once they find a cafe they like. We must explore ways to add value and encourage users to spend more time within the app.